How digital technology has redefined MSME sector

MSME Technology

As the steady rising day temperatures call out the ending of the winter season, Pradeep Kumar is on his way to start another busy day. As a retailer of consumer camera equipment, he has established a good presence both on ecommerce platforms (that is responsible for about 30% of his sales) in addition to his small store in Delhi’s Lajpat Rai market. He is expecting a big surge in sales as the school holiday season is expected to start driving up demand for cameras and associated ancillary products. He needs to stock up on inventory and needs about Rs 10 lakhs urgently to secure his supplies from the distributor.

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