British high streets will receive a boost with a new digital skills programme run by Google.
Working with the Federation of Small Businesses and the Department for Business Energy and Industrial Strategy they will reach out to independent businesses teaching them essential digital skills, such as creating a website and running a social media account.
Jim MacSweeney, manager of the famous Gay’s the Word bookshop in Bloomsbury, spoke about the importance of social media for his shop. He said: “We do a lot of stuff on Facebook, Twitter and Instagram, which has been really important at letting people know we exist and have thousands of followers. Many people who visit the bookshop for the first time have often either seen the film Pride which features the bookshop or seen something on Instagram.
However he added that creating an online shop has been difficult, and hasn’t progressed as “there are only three staff so we have to focus on what we do best.”
Fifteen streets across the country will be visited by the Google Digital Garage team and people get the chance to climb on board and ask technical questions.
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